FRIME × BVCLUB KIOSK

In June 2025 we turned the studio into a one-day pop-up store with BVCLUB KIOSK. In came vintage, leather, second-hand small goods, a DJ behind the decks, free drinks in the fridge. We designed a poster for the event with a row of mannequins and the line that ended up sticking as a brand statement: it doesn't matter who you are, everyone needs clothes and a haircut. The pop-up ran from 1pm into the night. People came in between cuts, picked up something from BVCLUB on the way, and two people booked a spontaneous cut mid-shopping. That was the first time we understood that a hair studio can be a piece of cultural scene, not only a service. From that point we treat pop-ups as a series, not a one-off.